Web Copy Specialist

Hi there…Tony here,

When it comes to success in business, internet marketing, offline marketing, or any endeavor where you hope to make money…should you:

A. Write…re-write…and market consistently? or…

B. Create products to sell? or…

C. Both A & B

If you picked A, you’re right. But guess what; if you picked B or C, you’re still right.

Because you need to do all this. And it goes either way. If you’re in the business of selling products, you either have to create them, buy them (to sell them), or endorse and promote somebody else’s. And you need to consistently tell as many people as possible that you have this stuff. So, you need to write your ads, your website content, radio spots, or whatever. And re-write them any time you can make improvements.

On the other hand, if you write for a living (like I do), you should be creating products you sell or will eventually sell. The good news is…anything you write (that works anyway) can be a potential product, so don’t throw anything away. Don’t forget; a series of articles on fitness can be turned into an e-book on the benefits of alternating your fitness regimen. Or a sales page for a client who sells a similar product to yours could turn into a “swiped” direct mail piece for you.

Keep your brain flowing freely. Keep your eyes open to the endless possibilities. Someone’s gotta get paid for good ideas…it might as well be YOU.

See you at the bank,

Tags: radio spots, Tony, tony funderburk, Tony Writes, website content

Hey there…Tony here…

I’m gonna start giving you some audio versions of some of the posts I put here on my site. Yep…they’re just easy going, downloadable MP3’s, and all you have to do is “right click” ‘em, and save ‘em to your computer, and they’re all yours. You can delete ‘em as soon as you’ve listened to ‘em, or you can post them on your own website…or you can feed ‘em to your digital dog.

It’s up to you. I just thought some audio copy for free would be a fun way to add to “the direct response copywriting mix”.

Thanks for reading, listening, and keep moving forward. Oh yeah…the MP3 links are just below…

7 Reasons A Direct Response Copywriter Is Good For Business

Internet Marketing Is Dying

Tags: audio, direct response, mp3

You can’t expect to have any success
if you’re marketing your products, services, and information on the Internet.

How’s that for an opening line on a blog post? You believe me, don’t you?

What’s that? NO?! Incredible. I can’t believe you wouldn’t believe something written on a website. If it’s written on the internet, it’s gotta be true. And if it’s on the internet, it’s gotta be great. And if it’s written on the internet, it’s gotta be relevant and spectacular.

Right?

See…I know you don’t believe this stuff. And I don’t blame you. With all the hogwash circulating on the web these days it’s harder and harder all the time to get good stuff through.

What’s an honest internet marketer to do?

First…stay honest. It’s really worth it. Next; figure out who’s gonna appreciate it (your target market) before you start shooting out tons of information about yourself and your business. Then; don’t ever, never, ever, never, ever give up. If it’s true what “they” say about taking 20 attempts to get a “yes” to your offer, then why in the world would you ever stop at 7 “no’s”? Or 10? Or 15? Or even 19?

Learn from good marketers. Learn from honest and straightforward people. And never stop learning. Then…never stop implementing.

Now; go get busy!

Tags: gotta be true, honest internet marketer, internet, relevant