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If you’re building a business…whether it’s offline (brick and mortar) or online or both…the best tool you can use to increase response and results is good “direct response” copy.

You’ll never have a hard time finding agencies, PR people, and other “creative” types to put together a really cool advertising campaign. They’ve been around as long as business, and they know how to construct slick, polished ads for you. The trouble is, your competitor is probably doing the same thing. If you don’t think this is happening, just watch TV or listen to the radio for a while.

Ad after ad uses humor, or fast talk, or lots of images, or puppies, or cute babies. You get the idea. Anyway…what’s really going to stand out in the mind of your target customer or client? You gotta give your prospective customer or client the product or information they’re looking for, and you just need to talk to them directly.

A professional can do this for you and add some great marketing strategies to make your offer successful. So; here are 7 reasons why a freelance direct response copywriter…not just the creative ad agency copywriter, is good for business (not in order of importance):

1. More up-close-and-personal…one on one business relationship
2. Has a direct stake in your success…your results impact the writer’s success
3. Deeper research…most direct response copywriters love the learning process of product research
4. A “DR” copywriter knows the “lay of the land”…in other words how to layout the words to read better
5. Multiple strategies from one source…you may be gently guided into more than one business action
6. Meeting deadlines…probably only works on a couple of clients at a time in order to be more efficient
7. Writes to sell…I said these wouldn’t be in order of importance, and this one may be most important.

The number one goal of a freelance direct response copywriter is to sell you, your services, your products, and your information. Not win awards for “creative excellence”. There are countless award winning ad campaigns where no one remembers what the ad was for. Don’t be “that guy”.

Now…if you want to increase the results to your marketing efforts, I suggest you hire someone who not only knows how to write, but also actually wants you to succeed. That “hunger” for success will come through in better selling words for your business or website, and you’ll both win.

When you contact a writer, have a real conversation. Find out if there’s really a “fit”. You’ll be glad you did when it gets down to the actual marketing process because then you’ll know they’ve “got your back”.

Here’s to more trips to the bank,

Tags: 7 reasons why, advertising campaign, good for business, seven reasons

Be a winner. As long as you have a choice, why not make it a “winning” choice. I guarantee this one fact…

You will absolutely achieve what you focus on. If you get somewhere unexpected, look back and retrace your steps. You’ll see where your focus was and then you’ll know how you got there. Here’s the thing; don’t settle for mediocre. Get the mindset of a winner. Start your mind in a winning direction, and the body will follow.

Check out this video of Seth Godin, a huge marketing success, and his story of getting beyond mediocrity.

Tags: choice, marketing, mindset, seth godin, success, winning direction