Web Copy Specialist

Ever been in a situation like this:

A friend drops by and starts talking about his or her trip to a clothing store. They go on and on about the sale, the clothes, the new styles. This goes on for about 5 minutes, and then they say…”well anyway…to make a long story short” yada yada yada.

In the first place you were right in the middle of your favorite show on TV or listening to your favorite tunes on your pod. Secondly, you don’t even like that store, their clothes, or their styles. And finally…if you hear this friend say “to make a long story short” even one more time, you’re gonna explode.

You’re not the only one who feels this way.

I think we’re all so bombarded with messages everyday we sometimes even tune out our friends when they start to ramble too much. It’s a healthy brain function. Filter in the key words. Filter out the noise. If you were asked to give a number of how many marketing messages you saw, read, or heard today, I’ll bet the number would surprise you. And if you were asked to recall one in particular, your mind would immediately go to the short one with the memorable sound-byte or punch line.

Why should it be any other way? After all, the cool stuff today will have a cooler version next week, or next month, or next year. Remember the model name and watch for the upgrades. Simple.

Then your long term memory can focus on the ultimately more important things like:

• Anniversary dates
• Birthdays
• Names to go with faces

So…I’m gonna make the case for why I believe short is the wave of the future when it comes to marketing and creative copy.

Stay tuned,

Tags: favorite show, favorite tunes

Get Your Own Sign And Set Up A Blog Shop

I know you’ve stopped at an off-ramp in a big city and seen someone with a sign that says “will work for food”.

Actually; you used to see this. Now they don’t mention the work part so much. That’s beside the point. You should put up your own sign that says “will blog for money”. I don’t mean an actual sign…just put up the blog and let it do the talking for you. (you have to tell it what to say)

More and more businesses are finding out what a great marketing tool a blog can be. It’s not automatic; though, because it still needs rich, relevant content told to the right target audience. The main thing is this…
you can get in the same game as the “big boys” when it comes to business online. And you don’t have to spend millions of dollars in advertising to get there.

When I was a kid we called a cola bottle (they were all glass back then) the “great equalizer“. That’s because if a bully was gonna pick on you and you could find a “coke bottle” you could even up the odds in the fight. The internet is kind of like that. Instead of investing millions or hundreds of thousands or even multiple thousands you can invest a few hundred and have a cool, dynamic blog platform to sell your goods and services online.

I’ve converted all but one of my websites to the blog platform, and they’ve all begun to perform better in the search engines. Of course I write regularly and post daily if possible. And that’s creating vibrant, dynamic content to keep the “spiders” happy and busy. It also keeps up my writing “chops”.

If you’d like to get a blog and a store all in one, and you’d like to sell your goods and services online by tomorrow, I can help you with that. The upfront-out-of-pocket cost is surprisingly low. Blog for money isn’t just a writer’s way to profit. It’s something you should be doing to create an internet presence that can do more than simple “chat” and “commercials” can.

Talk to me about it…whether you agree or disagree. I’m interested to hear any stories you might have of success or setbacks.

Here’s to profitable ‘net talk...

Tags: blog, goods and services

Do you ever want to throw your hands up in the air and give up?

Have you had a bad day?

Let me suggest you haven’t really had a bad day. And just be glad you can throw your hands up in the air. When you think you’ve “had it” with the world…watch this video. You’ll realize your brain is wonderfully made.

Tags: video