There’s no good reason why direct response, direct marketing, and creative can’t all be great pieces of the same successful pie. Well…maybe one reason is a bias for or against one of these areas. Other than that; it’s a beautiful thing to see companies who “get it” with their marketing…especially online.
I’m always curious why a business doesn’t see the benefit and/or potential of reaching a consumer through the “ear-gate” and the “eye-gate”. Not just one or the other. For example…some of the most memorable ads of the 20th century were jingles. Little tunes that stuck in your head, and the words were easy to remember, too. Talk about building a brand.
The following Podcasts include an interview about this very subject. Click on the one that says:
“DMNews’ executive editor Sharon Goldman chats with G2 creative director Holly Pavlika about the role of creative in DM; the challenges of developing creative based on driving ROI; and how DM is changing.”
Talk to me…I’m ready to listen,
Tags: jingles, marketing, memorable ads
