Web Copy Specialist

Where Do Ideas For Creative Copy Start?

You stare at a blank, white screen. It stares back at you…taunting you…daring you. Nah, nah, nah, nah, nah…

And it doesn’t matter that your client’s deadline is tomorrow at noon. You just don’t have that idea for a headline you thought you would. Has this ever happened to you? If it hasn’t, great. If it has, stop working and start reading…the news.

And online news sources would be a great idea. For example if you go to Fox News and check out the current page on peanuts and salmonella, you could get your brainstorm started.

Sure peanutes and salmonella isn’t the most popular, idea stimulating topic, but look closer at the page. What else do you see? Over there on the right…what’s that? Ah ha! A little ad. Guess what it’s about…

Food.

On a page about a food bacteria…I think that’s very clever. The advertiser knows people are drawn to negative news like dogs to bacon. So they carefully place their ad talking about their food that won’t kill you or make you sick. That’s just good stuff.

Of course the ads rotate and other advertisers show up, too, but they probably know about mankind’s sense of morbid curiosity, too. It’s not always about a perfect match of content and location. Sometimes it’s just a matter of being where the looker’s eyes roam. Then place some rich, relevant, creative copy…and snap, crackle….pop.

Think of some other things you can do to place your client’s information in front of the curious eyes. Your creative copy and their cool information might just earn you…and your client much more than peanuts.

Best wishes for a week of internet marketing success…

Stay tuned,

Tags: internet marketing, success

Ah, distraction can be such a seductive mistress.

Resist the temptation. Focus. Keep your eyes on the prize. What prize? The prize you started heading for but took your eyes off when something seductive and shiny caught your attention.

You know what I’m talkin’ about. It used to be called the “greener grass” on the other side of the fence. But you know what? That grass still needs to be fertilized, watered, and mowed. Just like the grass on your side of the fence. When you keep your eyes focused on one target, you can actually “hit” that target. If you look at 7 targets at the same time, good luck even hitting one.

Another advantage of focus is that it keeps you in the game and ahead of your competition. And you learn to do things right and effectively. And when you learn to do them right and they’re really working for you, you’ll be able to “rinse and repeat” as one marketer puts it.

Here’s another great saying: “If it ain’t broke, don’t fix it.”

Coca-Cola is the classic (pun intended) example of fixing something that clearly wasn’t broken. In April of 1985 they introduced “New Coke”, and it raised such an uproar among the “Classic Coke” lovers the company put “Classic Coke” back on the shelves next to “New Coke”.

Then they withdrew “New Coke”, and as of January 30, 2009 they removed the “classic” from all main Coke product labels. So Coke is back to being Coke. And still carrying the largest share in the cola market.

What does this have to do with you?

Pick something you love…something you’re really good at…and find a way to market it. Then, stay focused on the prize of making money with your passion. Plan it out, and make it your goal to do something significant for your business everyday. Before you know it you’ll hit the mark you set for yourself, and you’ll have to set another one.

And…if it ain’t broke, don’t fix it.

Stay tuned,

P.S.  And for creative copy, niche marketing ideas, and darn good web writing,
call: 303.988.6188 
Or email me here.

Tags: niche marketing, web writing

Learn From History…Don’t Repeat It

If you’ve been alive long enough to endure more than one or two presidential elections you could vote in, you should know you should never depend on your government to bail you out.

Unless you’re a major corporation who’s reckless and stupid with money.

Since that doesn’t describe you; you’re on your own. And that’s how it should be. The good news is…you’re not in this world of enterprise alone. There are many excellent resources, teachers, and websites of invaluable marketing information. Creative copy is a great start, and other places can help you with other tools. I’m gonna give you the links to three I really like.

I’m not an affiliate, and I won’t make a dime from you if you visit these links. That way you’ll know I just want you to have access to great marketing tools and information.

• For an awesome free tool to build your web empire with social media check out this website: http://www.socialmediadaily.com
• Maybe you’ve heard of the Thirty Day Challenge. If not, you can register and get access to a ton of internet marketing techniques: http://www.thirtydaychallenge.com
• And for the down and dirty truth about internet marketing from a down-to-earth and highly successful internet marketer: http://www.imtruth.com

I suggest you go check out these great tools and resources, and I’ll bet you see improvement in your internet marketing efforts.

Stay tuned,

Tags: marketing tools, presidential election