Jan 12

Creative Copy & Niche Marketing for a living now, but…

Words and music have been at the center of my life for as long as I can remember.

There’s nothing more satisfying than composing a new song, playing it for someone for the first time, and getting a smile or a look or a nod of approval.

Writing poems in high school was my very first form of copywriting. I was marketing myself to get the attention of girls. Since I didn’t get to be a sports star I made up for it with poems and my ability to sing.

It worked like a charm…and more than 7% of the time. In fact I usually had something like a 98% approval rating. I couldn’t reach the coveted 100% mark because…well…
No one can. Hey, nobody’s perfect.

A few years after high school I became a professional musician. Yep, I got paid. Sometimes a lot. And I got paid to play for years until I decided I didn’t want to do it full time anymore. That’s when I returned to my first love…writing. Only this time, since I was married, I figured I’d better try something more lucrative than poems.

So I started writing and producing radio commercials. Then I learned direct response copywriting, and I’ve been doing both of these for almost 14 years, now. My favorite copywriting is still commercial “short copy” because it gives me the opportunity to produce original music and sing and do voiceovers. But I also love the great frontier of writing for the web.

I thought it might be a good idea to connect to some nice things other writers and internet marketers have said about me. Don’t worry…I’ll keep it short. It’s not about bragging. It’s just appreciation of others taking time to comment about me. They weren’t paid, forced, or otherwise pushed against their will to talk about me, and I’m thankful for their support.

Tina Lorenz: “Tony Funderburk made everyone commemorative CDs featuring his original G4 Theme Song! Tony wrote, performed, and produced the whole thing himself, and it’s a real treat. He also made a snazzy G4 video promo to introduce non-members to what our site offers!”
Tina’s business site is:  TinaWrites.com

Tina Lorenz and Tony Funderburk

Tina Lorenz and me


Michelle Macphearson:

“Tony at Ton-O-Fun Tunes sent a personalized CD of songs for my son’s birthday – he just turned 6.

We popped it in the CD player and he (and his 1 year old brother) had an absolute blast dancing around to the music, and Rory was SHOCKED when he heard his name in the songs.  The last few times I’ve been on Skype with people he’s asked if it’s the man who made him the CD of songs.  Tony’s CD has been a BIG hit around here – if you’ve got little ones in your life, it’s a fun, personal gift they’ll adore.”
Michelle’s business blog is: Social Media Daily

Liz Tomey:

“Watch out for this guy. He knows A LOT more than he gives himself credit for.”

Liz has multiple sites. Her main marketing site is: Tomey Bing Marketing

Maybe I’ll put others in another blog…

Stay tuned,

tonysig2

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Jan 11

Do creative copywriting and podcasting have anything in common?

Oh yeah…they have most everything in common.

Creative copy takes an idea for marketing, puts an interesting spin on it, and captures the imagination of its target audience. And podcasting does the same thing, but it goes one huge step further…it gets in your ears, too.

If you have the gift of gab (and it seems like way too many people are way too “gifted” in this area…but that’s another story), podcasting is the perfect outlet for your marketing efforts. You can write an outline of what you want your “show” to say, and then you just start talking. It’s more natural. It reflects the real you, and you’ll get that all-important content much faster.

So…give it a look. You may just find a podcast is the ideal tool for your particular style of marketing. Speaking of giving it a look…watch for my upcoming ebook on podcasting. I’ll announce it here before long.

Stay tuned,

tonysig2

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Jan 08

Check out this “capture” I got using the free download, Jing. It’s a view of my other site of tunes called Tunes For Kids. Check it out. I think you’ll like it.

It’s very cool. I may “go pro”.

toftpage1

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