Web Copy Specialist

OK…Here’s Why I Call Myself A Web Copy Specialist

In case you hadn’t noticed…the internet is media driven now. I’ve been looking forward to this since I started selling products and services online about 10 years ago.

Way back then I was very focused on producing and showcasing Flash ads, Flash banners, and Flash audio. Why? Because Flash was about the only game in town when it came to motion and sound for the much smaller internet bandwidth. And even Flash was too much of a strain on the 28k modem. Yep…28k…not TB, GB, or even MB.

It was frustrating to produce small commercials that most people still couldn’t see without waiting “way too long” for it to show up in their browser.

Thank goodness those days are long behind us. Now the average internet surfer can ride the wave of higher quality audio, video, and sophisticated multimedia websites. And what this means to a writer and producer like myself is this…copy can be more than just black text on a white screen.

Web copy is now moving images and words in video…

…poken and musical words in audio, or any combination of these. Now, as a web copy specialist, I’m free to branch out and use the other skills I mastered way back in the dark ages of dial up. I write for presentations, and I actually record and produce those presentations. It’s a lot more fun and exciting. It makes a lot more sense. And it makes marketing your products and services online a lot more productive and profitable.

If you know how and where to do it…

I don’t know about you, but I’m eager for each new step in technology. It brings new challenges and new successes.

Stay tuned,

P.S. By the way…if you’d like a web copy specialist who’s always working on some great ideas with some great internet marketing tools and strategies, then let’s talk about how we can kick your online business into gear.
Email me or
Call me: 303.988.6188 or
Skype me: tonywrites

Tags: flash ads, new challenges

Creative Copy & Niche Marketing for a living now, but…

Words and music have been at the center of my life for as long as I can remember.

There’s nothing more satisfying than composing a new song, playing it for someone for the first time, and getting a smile or a look or a nod of approval.

Writing poems in high school was my very first form of copywriting. I was marketing myself to get the attention of girls. Since I didn’t get to be a sports star I made up for it with poems and my ability to sing.

It worked like a charm…and more than 7% of the time. In fact I usually had something like a 98% approval rating. I couldn’t reach the coveted 100% mark because…well…
No one can. Hey, nobody’s perfect.

A few years after high school I became a professional musician. Yep, I got paid. Sometimes a lot. And I got paid to play for years until I decided I didn’t want to do it full time anymore. That’s when I returned to my first love…writing. Only this time, since I was married, I figured I’d better try something more lucrative than poems.

So I started writing and producing radio commercials. Then I learned direct response copywriting, and I’ve been doing both of these for almost 14 years, now. My favorite copywriting is still commercial “short copy” because it gives me the opportunity to produce original music and sing and do voiceovers. But I also love the great frontier of writing for the web.

I thought it might be a good idea to connect to some nice things other writers and internet marketers have said about me. Don’t worry…I’ll keep it short. It’s not about bragging. It’s just appreciation of others taking time to comment about me. They weren’t paid, forced, or otherwise pushed against their will to talk about me, and I’m thankful for their support.

Tina Lorenz: “Tony Funderburk made everyone commemorative CDs featuring his original G4 Theme Song! Tony wrote, performed, and produced the whole thing himself, and it’s a real treat. He also made a snazzy G4 video promo to introduce non-members to what our site offers!”
Tina’s business site is:  TinaWrites.com…

Michelle Macphearson:

“Tony at Ton-O-Fun Tunes sent a personalized CD of songs for my son’s birthday – he just turned 6.

We popped it in the CD player and he (and his 1 year old brother) had an absolute blast dancing around to the music, and Rory was SHOCKED when he heard his name in the songs.  The last few times I’ve been on Skype with people he’s asked if it’s the man who made him the CD of songs.  Tony’s CD has been a BIG hit around here – if you’ve got little ones in your life, it’s a fun, personal gift they’ll adore.”
Michelle’s business blog is: Social Media Daily

Liz Tomey:

“Watch out for this guy. He knows A LOT more than he gives himself credit for.”

Liz has multiple sites. Her main marketing site is: Tomey Bing Marketing

Maybe I’ll put others in another blog…

Stay tuned,

Tags: liz tomey, michelle macphearson, tina lorenz

There’s no good reason why direct response, direct marketing, and creative can’t all be great pieces of the same successful pie. Well…maybe one reason is a bias for or against one of these areas. Other than that; it’s a beautiful thing to see companies who “get it” with their marketing…especially online.

I’m always curious why a business doesn’t see the benefit and/or potential of reaching a consumer through the “ear-gate” and the “eye-gate”. Not just one or the other. For example…some of the most memorable ads of the 20th century were jingles. Little tunes that stuck in your head, and the words were easy to remember, too. Talk about building a brand.

The following Podcasts include an interview about this very subject. Click on the one that says:

“DMNews’ executive editor Sharon Goldman chats with G2 creative director Holly Pavlika about the role of creative in DM; the challenges of developing creative based on driving ROI; and how DM is changing.”

Talk to me…I’m ready to listen,

Tags: jingles, marketing, memorable ads