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	<title>Professional Writer &#187; Opinions</title>
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	<description>Tony Writes  for business, blogs, and books...fiction, facts, and fun: 303-988-6188</description>
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	<copyright>2006-2007 </copyright>
	<managingEditor>tony@tonywrites.com (Tony Funderburk)</managingEditor>
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	<itunes:subtitle></itunes:subtitle>
	<itunes:summary>Tony Writes</itunes:summary>
	<itunes:keywords>web copy specialist, web writer, web copy, creative copy, permission marketing</itunes:keywords>
	<itunes:category text="Society &#38; Culture" />
	<itunes:author>Tony Funderburk</itunes:author>
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		<title>Creative Copy Changes Outlook</title>
		<link>http://www.tonywrites.com/opinions/creative-copy-changes-outlook</link>
		<comments>http://www.tonywrites.com/opinions/creative-copy-changes-outlook#comments</comments>
		<pubDate>Sat, 03 Jan 2009 02:25:11 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[pessimism]]></category>
		<category><![CDATA[realism]]></category>
		<category><![CDATA[unemployment]]></category>

		<guid isPermaLink="false">http://www.tonywrites.com/?p=604</guid>
		<description><![CDATA[A Positive Attitude Is Great But&#8230; There are plenty of reasons to be positive about things in this world and in your life.  Still&#8230;it&#8217;s good to face reality and take it head on even if it doesn&#8217;t agree with your positive outlook. Creative copy in the news is a perfect example of how emotions, outlooks [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p style="text-align: center;"><strong><span style="color: #000000;">A Positive Attitude Is Great But&#8230;</span></strong></p>
<p><span style="color: #000000;">There are plenty of reasons to be positive about things in this world and in your life.  Still&#8230;it&#8217;s good to face reality and take it head on even if it doesn&#8217;t agree with your positive outlook. <a href="http://www.tonywrites.com/creative-copy" target="_blank" class="broken_link"><strong>Creative copy</strong></a> in the news is a perfect example of how emotions, outlooks on life, and even major events in life are manipulated. Don&#8217;t fall victim to these tactics.<br />
</span></p>
<p><span style="color: #000000;">For instance&#8230;there are three positions you can take on just about any issue:</span></p>
<ol>
<li><span style="color: #000000;">Pessimism</span></li>
<li><span style="color: #000000;">Optimism</span></li>
<li><span style="color: #000000;">Realism</span></li>
</ol>
<p><span style="color: #000000;">Numbers 1 and 3 can mix together. Numbers 2 and 3 can blend, too. But numbers 1 and 2 are total opposites. Now I can take an issue like unemployment and report it from either of the first two positions. First&#8230;pessimism can say &#8220;unemployment is up to 6%&#8221;. Or optimism could say 94% of people who want to work are working. The numbers represent the same thing, but they sure don&#8217;t sound the same, do they?</span></p>
<p><span style="color: #000000;">The only reason I&#8217;m bringing this up is because it&#8217;s a new year. 2009 is only a couple days old, and reports from the stock market are talking about stocks making &#8220;solid gains&#8221; on the first trading day of the year to end the week &#8220;above 9000 for the first time since November&#8221;.</span></p>
<p><span style="color: #000000;">Don&#8217;t let your guard down. Keep working diligently on your personal economy, and don&#8217;t be swayed by &#8220;good news&#8221; or dismayed by &#8220;bad news&#8221;. Keep your eyes on the prize. Even if giant corporations crumble around you it doesn&#8217;t mean the money vaporizes. It just means it changes hands. And that means it&#8217;s still available to you, too.</span></p>
<p><span style="color: #000000;">Focus is the watchword for me this year. I hope you&#8217;ll join me. We can achieve what we focus on.</span></p>
<p><span style="color: #000000;">Stay tuned,</span></p>
<p><a href="http://www.tonywrites.com/wp-content/uploads/2008/09/tonysig2.jpg"><img class="alignnone size-full wp-image-269" title="tonysig2" src="http://www.tonywrites.com/wp-content/uploads/2008/09/tonysig2.jpg" alt="tonysig2" width="62" height="60" /></a></p>
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		<title>You Can Go Green&#8230;Really</title>
		<link>http://www.tonywrites.com/opinions/you-can-go-green</link>
		<comments>http://www.tonywrites.com/opinions/you-can-go-green#comments</comments>
		<pubDate>Wed, 15 Oct 2008 16:54:44 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Health & Wellness]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[essential oils]]></category>
		<category><![CDATA[harsh chemicals]]></category>
		<category><![CDATA[invest]]></category>

		<guid isPermaLink="false">http://www.tonywrites.com/?p=412</guid>
		<description><![CDATA[Would you invest $125 to save hundreds over the next few years? Could you benefit from a tea that improves digestion? Wanna know where you can really kick back and relax?&#8230;and have the confidence of knowing it&#8217;s all &#8220;green&#8221; with no harsh chemicals&#8230;only essential oils and herbs. Look&#8230;saving the planet is a great idea. (although [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.tonywrites.com/wp-content/uploads/2008/10/idealbite.gif"><img class="alignnone size-medium wp-image-413" title="idealbite" src="http://www.tonywrites.com/wp-content/uploads/2008/10/idealbite.gif" alt="" width="207" height="67" /></a></p>
<p>Would you invest $125 to save hundreds over the next few years?</p>
<p>Could you benefit from a tea that improves digestion?</p>
<p>Wanna know where you can really kick back and relax?&#8230;and have the confidence of knowing it&#8217;s all &#8220;green&#8221; with no harsh chemicals&#8230;only essential oils and herbs.</p>
<p>Look&#8230;saving the planet is a great idea. (although I don&#8217;t think we&#8217;re strong enough to destroy it)</p>
<p>But what good is saving the planet if none of us are even here to enjoy it. We&#8217;ve got to &#8220;save&#8221; us, too. And some of the best ways to do this are through the use of &#8220;green&#8221; ideas. I&#8217;m not an environmental extremist. I do like to keep things basic and pure; though. And you can find some great tips on how to get more &#8220;green&#8221; into your life at <a href="http://www.idealbite.com" target="_blank">IdealBite.com</a> I&#8217;m not an affiliate, so I don&#8217;t <a href="http://www.tonywrites.com/creative-copywriter-great-listener" target="_self" class="broken_link">make any money</a> if you visit their website. I just think they have a nice approach to this whole &#8220;green&#8221; thing. Check it out for yourself.</p>
<p>Learn some quick tips&#8230;who knows? Maybe you&#8217;re greener than you think you are.</p>
<p>To your great health,</p>
<p><a href="http://www.tonywrites.com/wp-content/uploads/2008/09/tonysig2.jpg"><img class="alignnone size-medium wp-image-269" title="tonysig2" src="http://www.tonywrites.com/wp-content/uploads/2008/09/tonysig2.jpg" alt="" width="58" height="56" /></a></p>
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		</item>
		<item>
		<title>It&#8217;s Not About The &#8220;Stuff&#8221;</title>
		<link>http://www.tonywrites.com/opinions/not-about-the-stuff</link>
		<comments>http://www.tonywrites.com/opinions/not-about-the-stuff#comments</comments>
		<pubDate>Tue, 14 Oct 2008 21:05:01 +0000</pubDate>
		<dc:creator>Tony</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Americans]]></category>
		<category><![CDATA[dollar amounts]]></category>
		<category><![CDATA[free society]]></category>

		<guid isPermaLink="false">http://www.tonywrites.com/?p=405</guid>
		<description><![CDATA[We humans are funny creatures. Especially those of us who&#8217;ve been fortunate to have been born in a &#8220;free&#8221; society. Americans, especially, tend to be very image-bound and sound byte- gagged. First, we see what seems to be the definition of success, and we measure ourselves against it. When the dollar amounts are staggering, or [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><span style="color: #000000;">We humans are funny creatures. Especially those of us who&#8217;ve been fortunate to have been born in a &#8220;free&#8221; society. Americans, especially, tend to be very image-bound and sound byte- gagged.</span></p>
<p><span style="color: #000000;">First, we see what seems to be the definition of success, and we measure ourselves against it. When the dollar amounts are staggering, or the beauty is beyond fantasy, or the &#8220;stuff&#8221; is piled up on TV, we feel pitifully inadequate.</span></p>
<p><span style="color: #000000;">But we are not the sum total of our dollars, beauty, or “stuff”. We&#8217;re not the sum total of our monikers we wear through this life. We&#8217;re not the sum total of the varied opinions about us. Those don’t make us, and they shouldn’t break us.</span></p>
<p><span style="color: #000000;"><a href="http://www.tonywrites.com/">Work to produce</a>&#8230;not for the money.<br />
Play to relax&#8230;not to escape.<br />
Laugh to enjoy&#8230;not to cover up.<br />
Love to give&#8230;not to acquire.<br />
And live to be thankful&#8230;not to compare.</span></p>
<p><span style="color: #000000;">You are the sum total of where you <span style="color: #0000ff;"><a href="http://www.tonywrites.com/health-wellness/health-responsibility"><span style="color: #0000ff;">position yourself </span></a></span>for eternity.</span></p>
<p><span style="color: #000000;">To your confidence&#8230;</span></p>
<p><span style="color: #000000;"><a href="http://www.tonywrites.com/wp-content/uploads/2008/09/tonysig2.jpg"><img class="alignnone size-medium wp-image-269" title="tonysig2" src="http://www.tonywrites.com/wp-content/uploads/2008/09/tonysig2.jpg" alt="" width="66" height="64" /></a></span></p>
<p>P.S. If you or your business or creative project could use a <span style="color: #0000ff;"><a href="http://www.tonywrites.com"><span style="color: #0000ff;">professional writer</span></a></span>, leave me a comment. I&#8217;ll get back to you, and we&#8217;ll schedule a time to talk about your business, your dreams, your goals. Then we&#8217;ll make it happen.</p>
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