Can Creative Copy Really Squelch Fear?
Think about letting your brain loose on a project. Don’t reign it in…just let it run wild in the wide open spaces and let the wind rush through.
Write down everything you can think of related to your project. And write it down in the order you think it up. Don’t stop yourself. If you’d say it to your friend or a group of friends, write it down. No one’s looking over your shoulder, so don’t worry about “getting it right”.
See It And Say It
Whatever way or style you’d say it out loud…that’s the way you write it down. Nothing to be afraid of here. You’re just letting the waters flow. Your mind becomes a clear, “babbling” (no pun intended) brook. Words flow between quiet banks and bump over rounded rocks. Every so often a duck or goose drops in for a splash and a snack on some minnows.
Now; you jump out of the water, dry yourself off, and run through the meadows so fast your hair starts on fire. As you turn around you see the water’s all dried up, too. Now what do you do? Blazing hair and no water
Hey…it’s your daydream. Put it out with that honey in that maple tree right over there. Duh.
OK…now wake up.
Alright. That was just an exercise in fantasy and make-believe. Your flights of fancy don’t have to go anywhere near that far. Or they can go farther. The point is…let your mind open up and flow. You’ll almost feel the blood cells expand and take in more oxygen. You’ll come back to your (once mundane) writing task with renewed vigor. You’ll let yourself go on the project and get it done. And the best part is…you’ll also have some more original writing to put in your next creative ebook or whatever.
Now, get back to work you word monster. It’s time to write.
Creative copy…can set the (marketing) world on fire…
