Have you ever looked at a city map for a place you’ll be going…then commit that “scene” to memory?
Your brain has the power to do that. Whether you use this ability or not, it’s there. It’s like when I say (or in this case–write) the words “black cow with white spots”. In your mind you’re not seeing the words I just typed. You see the actual animal. Words are magically and instantaneously transformed from letters on a page to images in our mind.
I think that’s one of the coolest parts of being a thinking and reasoning being. When I was in about the 4th grade, I remember a favorite teacher of mine telling the class we could go anywhere if we’d just read books. She explained the flights of fancy we could take in our minds just by envisioning the author’s words in our heads. I took it to heart, and I’ve never lost that desire and wonder for imaginations and mental travels around the universe.
These same techniques can be used to market products, and that’s why I call my writing service “Creative Copy”. Marketing has progressed from a strong presentation of the essential facts to a tug on the heart strings and vying for your best mental images…perfect for creative copy and a creative copywriter.
It’s not a matter of “long copy” versus “short copy” either. It always comes down to “good copy” which achieves results. Your business is different from other businesses, and it will attract different customers and clients than other businesses. So…
What’s right for another business who just hired a copywriter who “knocked one out of the park” might just be a total flop for you. And that’s one of the reasons I suggest looking seriously at creative copy. It’s not “thinking outside the box” stuff. It’s writing that says “maybe there ain’t no box”…or…maybe a box would be perfect for this project. See what I mean?
You’re an individual.
I write to show off your individuality as well as the benefits of your products or services. So; sometimes coloring inside the lines is a great idea…sometimes it’s all wrong. Sometimes the assembly line approach is gonna be rejected…sometimes it’ll be the only thing to work. But it’s how you say it that counts. It’s all about the word pictures you can conjure up in the minds of your audience. Here’s to glorious images of open pockets, purses, and billfolds spilling money into your bank account.
An here’s a reading test that reveals a lot about our complex brains. Hope you enjoy it. I did.
Stay tuned,
Tags: bank account, copywriter, direct response, high price, long copy, short copy
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