The Web Copy Specialist Talks About Why Multitasking Is Impossible
OK…to all you multitaskers out there…I’m sure you’re ready to click away. And if you already have, it sort of proves my point. Multitasking isn’t effective. Focus is.
In fact, I dare say it’s impossible to actually “multitask”. A woman can’t keep her eyes on the road and apply eyeliner at the same time. One or the other is going to suffer. A man can’t mow the lawn and watch the big game at the same time. (so ladies…please let him mow the lawn before or after the game…your lawn will thank you)
My point is…when it comes to real, productive, work getting done…you gotta be linear. And with your goals in mind.
Keep in mind; I’m not saying you can’t do more than one thing at a time. I’m saying you can’t accomplish more than one objective at a time. If your sales manager tells you to get 25 calls completed by lunch, you won’t be effective to talk to potential clients on one phone and chat with your friends on your cell phone.
A runner wins the race by putting one foot in front of the other…faster than the other runners…but both feet don’t move forward at the same time. And the runner thinks about the finish line…the goal…and gets a mental picture of standing there as the winner. The runner who concentrates on anything but the race is almost invariably not the winner.
When I have more than one project for more than one client, I find I can’t get the quality I want for them when I think about all of them at the same time. So I prioritize and work from the top down. Each of the tasks get done, and my brain stays much clearer.
So, my recommendation is (and I’m just a simple web copy specialist…what do I know?)…focus. Remember a laser beam focuses on one area and cuts through thick steel…while a shotgun spreads out and only makes dents in that same steel.
Don’t just make dents…cut on through…Focus.
Stay tuned,
P.S. If you want more sound and fury in your internet marketing, call or email the web copy specialist, today.
303.988.6188
Tags: focus, the finish line
______