Web Copy Specialist

Would You Like To Talk About Marketing With Others In Your Niche?

There’s an excellent resource forum where you can discuss marketing, writing, layout and design, and more. I’m a new member there, but it’s actually nice to interact with others who’ve had similar business experiences.

What forum am I talking about? The Copywriting Board. Now, I tell you this at my own risk because you could go there and hire someone else, but I don’t pretend to be able to write all the right things for every client.

And they really “talk shop” there. So…if you’re not into copywriting as a business, you may find it a little dry. But if you’re like me, you’ll love it. Go check it out. I’ll still be here when you get back. And we can talk about how much you thank me for sharing.  

Stay tuned,

Tags: interact, layout and design, marketing

Get This While You Can

In marketing, whether it’s online or off, they say one of the best techniques for selling is the tried-and-true “limited time only” offer.

I’d have to agree. If you think this “deal” you’re looking over might not be around tomorrow, you’re much more likely to buy it today. Or if you think the price may go up after today, you might just buy today.

The “Limited Time Only” offer applies to you, too

You’re a little bit like real estate. There’s a very limited supply of you. And you’re only offered for a very short time. On average…a man’s offer may only be into his middle to late seventies, and a woman into her eighties. So how do you position yourself…knowing that your supply AND time are limited? My suggestion is position yourself for the NOW.

Now is the time you live and breathe in…work in…thrive or dive in.

Now is the time you can give of yourself…not just exist.

Now is the time you can jump for joy or fall for lies.

You Won’t Be Around Here Forever

If you concern yourself with conserving resources like water, air, and food, shouldn’t you be even more concerned with your mortality? Market yourself as the valuable commodity you are. Use all the tools at your disposal to create the USP that is uniquely YOU. Then state it with authority, boldness, and courage. Know which part of you is the real person and which is the shadow…and never walk in your own shadow.

Now…go make it a great day, and thank God for life.

Tags: buy today, live and breathe, marketing, price may go up, thrive

There’s no good reason why direct response, direct marketing, and creative can’t all be great pieces of the same successful pie. Well…maybe one reason is a bias for or against one of these areas. Other than that; it’s a beautiful thing to see companies who “get it” with their marketing…especially online.

I’m always curious why a business doesn’t see the benefit and/or potential of reaching a consumer through the “ear-gate” and the “eye-gate”. Not just one or the other. For example…some of the most memorable ads of the 20th century were jingles. Little tunes that stuck in your head, and the words were easy to remember, too. Talk about building a brand.

The following Podcasts include an interview about this very subject. Click on the one that says:

“DMNews’ executive editor Sharon Goldman chats with G2 creative director Holly Pavlika about the role of creative in DM; the challenges of developing creative based on driving ROI; and how DM is changing.”

Talk to me…I’m ready to listen,

Tags: jingles, marketing, memorable ads