Web Copy Specialist

Say What You Need To Say…Not What Someone Else Says

Think about this for just a second, and see if you can quickly fill in the blanks…

I can appeal to my target market because I’m _____, and they’re _____.

Define yourself with your personality, and define your target market by knowing who they are before you even start.

Do you think for a minute there’s anyone out there more qualified to talk about you than…you? No? Exactly. So, why would you want to “swipe” files from some copy guru or some internet marketer’s website? Well, you might be thinking…”but they all say not to re-invent the wheel”.

While it’s true that you don’t have to come up with some brilliant new widget to make your living in the business world (online or offline)…I suggest it’s much better when you’re being original in your pitch. Think about the well-known writers for business, internet, ad agencies, and marketing launches. What do they have in common? Originality. The good news is this: you’re already original. Now take your original self, mix it into the marketing persona only you can present, and market the heck out of it.

Henry Ford didn’t succeed because he was another great Chrysler. Bill Gates didn’t succeed (wildly) because he was another great computer geek. These guys took their own ideas, mixed in proven successful techniques, and created original ideas, products, and services that changed their industries.

You don’t have to change an industry to be successful…especially online, but you do need to be yourself. Don’t be a copycat. And don’t be afraid to challenge the status quo for supremacy. You might just surprise yourself with your self.

Stay tuned,

P.S. And if you’d prefer to build your products and fine tune your services while leaving the writing to a web copy specialist, then I suggest you hire me. I work to tell your story in an original way and in a way to get your website better search engine results. Email me here…or if you prefer, call me at 303.988.6188

Tags: re-invent the wheel, target market

Have you ever pondered music? I don’t mean thinking about the notes or the beat or the even the instrumentation.

I mean have you pondered it?

To ponder: to weigh carefully in the mind; consider thoughtfully: He pondered his next words thoroughly.

Think about what music is. It’s intangible. It’s really indefinable. It has no shape, yet it shapes thoughts. It has no function of its own, yet somehow helps us function

Music has the power to stir emotions…

…And of its own accord can’t fulfill any of them. It isn’t necessary to perform our daily duties, but how many places of business do you find with no music. I certainly don’t remember many. Music can’t comb your hair, brush your teeth, or tie your shoes, but it can ease you through those mundane tasks and make you forget about the time.

You don’t need words to enjoy music. You don’t need status. You don’t even need people around. It isn’t poured from a bottle, shaken from a cannister, or even dolloped from a 5 gallon bucket. Still; it can be as refreshing as champagne, spicy as cayenne, and rich and decadent as gold ring homemade vanilla ice cream. (you Texans will really know what I mean by that last reference)

Music appeals to fewer than our five senses, but it also appeals to more than our senses. When you study musical structure, it makes perfect logical sense. But when you try to explain why it “moved” you, very often you can’t quite convey it satisfactorily.

It wasn’t because it smelled, tasted, felt, sounded, or looked so good. It was what it did to your cerebral cortex. Or maybe it hit you in the “gut”, but it didn’t actually hit you, and it wasn’t actually your “gut”. See what I mean? You can’t put your finger on it. In fact you can’t touch it at all. You just know. You know?

Why in the world am I going on and on about music? Thanks for asking.

Music is a form of creative copy, too. It’s an almost perfect way to ingrain an idea into the minds of your target market. Because without exception there has always been this common chord. (like my musical metaphor?) People love music! No surprise… It’s extremely versatile, dependable, believable, and yet inexplicable.

I’m also a songwriter. I take the same octave countless other musicans use and create my little piece of semi-immortality to satisfy…what? Me? An audience? A paycheck? All of the above? None of the above? The answer is yes to all the questions. I’ve written tunes for each of those purposes. And each one was satisfying in its own way because each one involved the intangible little friend of mine. Music. I’m not sure why I’m so moved by this unseen companion, but I do know this:

Music is a gift from God. It, and your thoughts, can never be stolen from you, forced out of you, or driven away from you…as long as you want it; you’ve got it. How incredible is such a gift. Yeah, we could live without music, but

It wouldn’t be nearly as joyous an existence.

To your musical satisfaction…

Tags: download music, music, target market

It’s 10:55 p.m. and I wanted to take the time to post my first installment on the new Tony Writes website. It’s my blogsite, too, and I’m working things out in the design.

This gave me a great idea (even though it’s late at night for me) to pass along to anyone interested in changing the format of your website. I highly recommend going with the Wordpress format and being prepared for the design issues. Don’t worry about it much. Main thing is…get it going so you’re “alive and kicking” on the ever-changing internet.

I’ve gone through the metamorphosis a couple of times, now, with my business website. But I can tell you this is the one that’s going to last. At least for a longer time than static web pages. The blogging format will give you much needed access to your target market, and you’ll have a dynamic way of keeping in touch.

As I get my site going I plan to install some great interactive “tools” so my clients and visitors will be completely up-to-date with what’s going on. In the coming days you’ll see what I mean.

In the meantime…if you need compelling copy + internet marketing (or offline), check out my “who’s Tony” page to learn more about my service. You can get much more from your business when you work with people who actually care and really do want you to succeed. I’m one of those people. But don’t just take my word for it…make me prove it.

Let’s get busy,

Tags: compelling copy, copy, copywriter, internet marketing, marketing, target market