You’re gonna start hearing this a lot: “It’s that time of year again.”
Some people will express it with zest and happiness. Some will say it with dread and anxiety. And they’ll all be talking about the same thing…”the holidays”. I prefer to think of it as Thanksgiving & Christmas, but being a Christian it’s only natural for me to do that.
OK…what makes the same time of year so different for different people? I think the biggest factor is money. Either having enough or not having enough. It’s unfortunate, but this time of year has become so commercialized that millions of people believe they have to go out and get everybody a gift. And in some cases I mean everybody. From the family to the boss to the mailman to the check out clerk at the grocery store. Then the worst part is they buy so many of these “gifts” on credit cards. Then, the following year at “that time of year again” they’re right back to the funnel of dread and anxiety.
This year seems particularly difficult to many struggling families. So my suggestion to you business owners and marketers is this…have a little compassion. Remember who you’re talking to when you begin your “holiday” advertising. Sure you need to make money, too, and that’s only fair. But remember to show how much you care about the people you’re selling to.
They’ll thank you for it with repeat business, customer loyalty, and the coveted word-of-mouth advertising your business needs.
Enough of my soapbox speech. Now back to your regularly scheduled programming.
Tags: Thanksgiving, time of year
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