Web Copy Specialist

A Whole Lot More Words Above “The Fold”

When you want to get your message across in a big and memorable way, there’s nothing better than rich media. As the web copy specialist I’m always looking for what I call the “short hook”. You’ve heard “sound byte” or “catch phrase”. Yep, that’s what I mean. And video works like a charm. All the words in your marketing can be found before any scrolling down the page occurs.

Many marketers extol the virtues of long copy in advertising. I’m not denying that. But I’m almost positive of the new direction. And it’s aimed at the ever decreasing short attention span of the masses. The good news is this…video combines short copy and long copy. How? Simple. As you’ll see in this entertaining video on economics, a lot of words are used in a short amount of time. And even the average short-attention-span consumer can catch the drift.

Here’s to rich media…

Stay tuned,

Tags: Catch phrase, Sound bite