Content Is Not King More Style Than Substance
Mar 02

Social Interaction…Dialogue…Conversation

You know what all three of those words have in common?

You can’t do them alone…at least not without looking like a bit of a lunatic. Social means more than one person. Interaction happens when your actions are combined with someone else’s. Conversation comes from speaking, being heard, and returning the favor.

With all the cool technology, nowadays, we can even do all this online. I personally use my business blogs, my email accounts, my Skype ID, and my social media accounts to interact, converse, and have dialogues with lots of friends, family, and clients. Some are more immediate than others,  but they all have the same effect of speaking and listening.

After all…who wants to speak if no one’s listening? And who wants to listen if the same courtesy isn’t returned? I know I don’t. When an expert gets me to “sign up” for access to their expertise, and they don’t respond to my questions or comments, I unsubscribe. And there’s no substitute for the real thing. You can’t fool me by hiring a VA or customer service to handle it for you. I didn’t subscribe to the VA or customer service.

So…I guess my “rant” is this…be as good at listening as you are at speaking. Be willing to share your knowledge, but be willing to learn. And always remember…when your mouth is open, you’re not learning something new.

Stay tuned,

tonysig2

P.S. If you think a web copy specialist might be just the ticket to improve your online presence, contact me today. Using blog tactics, social media, and permission marketing we can jump-start your business.

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