Ah, distraction can be such a seductive mistress.
Resist the temptation. Focus. Keep your eyes on the prize. What prize? The prize you started heading for but took your eyes off when something seductive and shiny caught your attention.
You know what I’m talkin’ about. It used to be called the “greener grass” on the other side of the fence. But you know what? That grass still needs to be fertilized, watered, and mowed. Just like the grass on your side of the fence. When you keep your eyes focused on one target, you can actually “hit” that target. If you look at 7 targets at the same time, good luck even hitting one.
Another advantage of focus is that it keeps you in the game and ahead of your competition. And you learn to do things right and effectively. And when you learn to do them right and they’re really working for you, you’ll be able to “rinse and repeat” as one marketer puts it.
Here’s another great saying: “If it ain’t broke, don’t fix it.”
Coca-Cola is the classic (pun intended) example of fixing something that clearly wasn’t broken. In April of 1985 they introduced “New Coke”, and it raised such an uproar among the “Classic Coke” lovers the company put “Classic Coke” back on the shelves next to “New Coke”.
Then they withdrew “New Coke”, and as of January 30, 2009 they removed the “classic” from all main Coke product labels. So Coke is back to being Coke. And still carrying the largest share in the cola market.
What does this have to do with you?
Pick something you love…something you’re really good at…and find a way to market it. Then, stay focused on the prize of making money with your passion. Plan it out, and make it your goal to do something significant for your business everyday. Before you know it you’ll hit the mark you set for yourself, and you’ll have to set another one.
And…if it ain’t broke, don’t fix it.
Stay tuned,
P.S. And for creative copy, niche marketing ideas, and darn good web writing,
call: 303.988.6188
Or email me here.
Tags: niche marketing, web writing
