When Is A Creative Content Writer Like A Reduction Sauce
I remember going to a friend’s house in Tampa, Florida a few years back and experiencing a homemade reduction sauce for the first time. The guy was a gourmet self-taught “cook”, and the whole meal was great. But I couldn’t forget the reduction sauce. I had never really paid attention to how chefs take ingredients and “reduce” them over a low heat until only the very best remains.
Now, reducing ingredients means they won’t go as far (in other words there won’t be as much to go around and fewer people can partake) but what is there is so full of flavor you feel privileged to get some…especially if it’s “your taste”.
What do you think it would take to apply this principle to your business, website, or marketing? Do you think an “about us” page would wow your audience? Or “contact”? Probably not. I know…how about the “testimonials” page? ‘Cause virtually no one has one of those. 😉 Or maybe they’ll love your “site map”. Yeah…that could happen.
No…I’m gonna go out on a limb and say you gotta move.
And I say “move” for a couple of reasons.
- It’s not the same ol’ same ol’…
- And movement engages the audience
There’s a little search engine you may have heard of that proves this point….YouTube. Yep. YouTube is a search engine. In fact, by most accounts…the number two search engine…behind Google. And Google owns YouTube. So process that info as you see fit.
How does it prove my point? Thanks for asking. The best videos on YouTube (not the goofiest or zaniest or stupidest) are using words and music. They’re saying something, creatively, to keep you engaged. They’re making the words come alive with movement. And the best ones are targeting a niche…a specific audience…and this audience loves it.
OK, take this information however you’d like. If you’re using another technique successfully, don’t mind me. Keep up the good work. But consider adding words and music to your marketing.
And if you think a creative content writer who has a lifetime of experience with words and music might be a good addition to your efforts, get in touch with me today. I’ll help you shine.