An article I just read about ad-blocking apps asked if the “end of the mobile ad industry is already in site”.
Well, even if ad-blocking apps completely destroyed mobile advertising…at least in the typical form everyone thinks of…they can’t block you from advertising your business on your own mobile optimized website.
What I’m talking about is this…you put up a video about your goods and services and information on your own website. It’s not an advertisement (in the general sense of the term)…it’s simply you…talking about your business. It’s sort of like sharing a video or pictures of your trip to the islands with your friends and family. Only it’s you talking about your gizmos, gadgets, and golly gee’s. You’re not selling. You’re telling.
And the good news is…this non-ad advertising isn’t being blocked. In fact, it might just get shared…if you make it entertaining, engaging, and/or educational.
Ad-blocking is an excellent tool for those nuisance ads like lawyers telling you how much they care about you…or drug companies telling you how they can make your life better…or other companies telling you how you can sue drug companies, insurance companies, and lawyers.
But ad-blocking apps might block all the mom and pop businesses that just want to get the word out about their restaurant’s special of the day, or their 50% sale on auto parts, or a variety of other everyday useful things. And that’s not helping anyone.
So…my suggestion is to focus more on the story of your business. Then figure out cool ways to tell it so viewers might even want to share it. You might call this “digital-word-of-mouth” marketing. Who knows? Maybe even your whatchamacallit could go viral.