Audio branding improves brand recall
When it comes to making money with your business, which would you rather be? Somebody’s appendix? Or a splinter in their finger? I hope you chose splinter. Because an appendix is liable to get removed and tossed into the dustbin of old, forgotten dreams. And you don’t want that. Right? So, why aren’t you audio branding already?
“Hey Tony, how do you know I’m not audio branding,” you ask.
Because most business owners and entrepreneurs aren’t. And because they’re not, I’ve got three words for you.
Op Por Tunity.
I’m sure you’re aware there’s a lot of stuff called “online streaming” and “video channels” and “podcast stations.” Yeah, you know that stuff’s out there. Maybe you’re even doing some of that.
But did you know most of the business owners, entrepreneurs, and product sellers either use music that has nothing to do with their brand…or no music at all?! Yikes. That’s like asking to be muted. And clicked away from. Or walked away from if it’s a brick and mortar business.
And that’s so sad.
Because sound (aka audio branding) has the amazing ability to connect with people inside their heads in a way they can’t get it out. And that’s why a catchy song is sometimes called an earworm. (My wife hates that word.) But it’s an effective word because it gives you a visual for the power of sound.
I read that when a business (your business?) uses branded music, its brand is 96% more likely to be remembered than those losers who use canned, homogenized music.
And get this.
Podcasts are remembered almost 450% better than display ads.
But maybe your market, those customers you’re targeting with tons of written and visual content, don’t listen to music. Or podcasts. Or any other audio. So, maybe they’re immune to the power of sound.
Sure. And the big, brown bear doesn’t rule the forest.
But let’s say, for grins, that your market fits somewhere in that group of people who remember more when they can connect your brand with your sound. Then, you can tap into their emotions. And their memories. And their need for connection.
This can really be powerful if your audience is younger adults. Because one study showed how up to 74% of young adults understand a company’s brand better when it includes music.
Tie your audio brand into your videos and your other visuals, and you can increase the emotional impact by as much as 1200%.
And you know what those increased emotional connections mean, right?
Yeah. More sales. And more profits.
And when you start thinking about audio branding for your business, don’t forget the other places you can use the sounds. On your website. In commercials. Background music in your shop.
Wherever your customers or clients or audiences go, let ’em hear you and remember you.
I can audio brand you when you’re ready,