How Brand Power Can Stick Around I read where someone said audio can “drive consumer recall.” That’s what I call Brand Power. Audio…your own brand sound…can ramp up that power as much as (and actually way more than) your tag … Read more
Category Archives: audio branding
Catchy Songs Have Fringe Benefits Helen’s world had lost its sparkle. A typical day for her included hours of staring forward with a blank look on her face. It seemed the only thing she was aware of was that it … Read more
A little mood music never hurt anybody Watch any old Western movie, and it’s a good bet you’re gonna see a hootenanny, or a barn dance, or some other sort of soiree ‘neath the big Western sky. And the minute … Read more