Take the Personalized Approach People have emailed me this question in various forms lately…”Why does audio need to be personalized?” Never fear…Your One-Man-Branding-Band is here with some info that should help. I’m not your typical (in more ways than one) copywriter … Read more
Category Archives: audio branding
Is the music cupid talkin’ stupid? Okay, before I go any further, it’s probably a good idea if I identify the music cupid. That would be me. I know…my header says I’m your one-man-branding-band. But today I’m also the music … Read more
How to Blend In and Not Stand Out – Interested? Here’s the step-by-step formula for how to blend in and not stand out when you advertise. This is a short excerpt from my upcoming book on audio branding. When used … Read more
Stealing the show – Are you doing that? Good! I recently watched a documentary about Steve McQueen at the suggestion of an internet marketer whose suggestions are almost always good stuff. There was a section in the video that talked … Read more
Can you sing along to the ABC song? If you’re like most people who’ve been around longer than a couple of years, you know the ABC song. In fact, just because I mentioned it, and you read this or heard … Read more
“I just wanna be your one man band” Back in the last quarter of the last century I was sitting in my choir class listening to a couple of upper classmen talking about how much they liked a certain song. … Read more