Colorado Springs Real Estate Videos
help build your local agent brand
If you sell real estate in Colorado Springs, you can get more incoming calls, listings, and sales using Colorado Springs real estate videos. In other words, focus on creating and sharing videos optimized for local searches. Videos keep ‘em on your site longer, and they’ll remember as much as 88% more about you with videos than just words and pictures.
And, by the way…just saying you’re a trusted and respected realtor with lots of experience in the area doesn’t set you apart from your competition. You gotta show ‘em you’re an expert here. And nothing beats optimized videos for that.
Make your Colorado Springs real estate videos about more than just listings.
Maybe one of these days real estate agents won’t even be needed. People might just go online, tap on the house they want, click on the financial method they prefer, and hit the buy button.
Thankfully, that’s not the case yet. People still prefer to buy through (and from) other real people they can talk to in person. Someone who knows about the houses, the neighborhoods, and the local attractions. And those are ways you can shine even before you meet in person. After all, you can create and share Colorado Springs real estate videos with a scenic background second to none.
Potential buyers LOOK at listings but BUY from people.
Yeah, most home buyers end up getting a house through a real estate agent because home buying is too complicated to do it alone. But almost any licensed agent qualifies to help a buyer through the paperwork. That’s why it’s so important to set yourself apart.
Brand yourself as the go-to agent for a specific market. Be different. Show potential buyers you understand how they’re interested in more than some colorful descriptions of bathrooms and kitchens and views. Here are a few different kinds of videos to help you do that:
- Walkthrough listing videos
- About me videos
- Neighborhood videos
- Local business review videos
- Community event videos
- Informational videos
- Testimonial videos
When you add Colorado Springs real estate videos with some or all of those seven ideas, you could start building your brand and your audience pretty darn fast. Statistics show over 64% of consumers buy something after watching a branded video. And videos help increase organic traffic by as much as 157%.
So…even if most of your viewers aren’t ready to buy, they’ll probably remember you (your real estate brand) when they are.
Colorado Springs real estate videos have the Rocky Mountain advantage
With a backdrop of Pike’s Peak under Colorado blue skies and sunshine, it’s almost a crime if you’re not using videos as a major part of your marketing. You could even pop out your smartphone and make some on-the-spot videos and share those. It doesn’t matter if some of what you share doesn’t look all that professional. People will see you’re real. And they like that.
Of course, if you’d like some help building your real estate agent brand using video…
Your Digital Marketing Words, Music, Video, and Voice Guy,