Creation and imagination are the dynamic duo for a creative content writer. Business projects often come with their own criteria. But they can flourish at the hands of a writer who can see the color, hear the sounds, and feel the feelings of the story behind the story.
What do you think of when I use phrases like “painting green skies and orange crushes”…or…”yellow donkeys, purple poodles“?
Kids, right? Well, I do anyway.
I’ve always enjoyed the looks on kids’ faces when I challenge their perception of reality. You start talking about green skies, and their heads turn sideways, and they give you that “wha?” look. Then you get even more of those funny looks when they try to defend the sky as being blue and you give them excellent “scientific research” that proves it’s now green.
Over the years I’ve written scores of songs, short stories, and articles using creation and imagination to light up the eyes of kids…and having my own eyes sparked by their responses. And I’ve used a lot of those same techniques to write for business.
Here’s an example of what I mean…let’s say you want to advertise on a popular talk radio show. What’s something that’s almost guaranteed to make your ad stand out? Music. Since the whole format of the show is based on…talk…your commercial will shine like a diamond among coals with an original score behind it. And then…don’t just end the ad by repeating your phone number over and over. Have you heard how many businesses do that? And believe me, they all start to blur together very quickly.
So, my suggestion is you challenge your audience’s perception of reality with words and music that don’t blur into the collective fog. Give them free rides on your yellow donkey while their cares float away into green skies of delight.
Stand out on the pedestal of creation and imagination.