Emotion Potion – here’s today’s little notion
When you wanna stand out, in your chosen field (hopefully it’s not a barren corn field…unless you prefer corny and lonely), you gotta get in touch with your feelings. Ok…Ok…I don’t actually mean YOUR feelings. I mean the feelings of your customers or clients. But how do you do that? Who knows what they’re feeling? Are you wondering that right now? Well, stop wondering that right now. And start remembering those customers and clients are human beings. And all human beings feel pretty much the same things. Give them some of your emotion potion and stand out when they need something.
Remember pep rallies in high school? Cheerleaders would be jumping around yelling out the school cheers. The school mascot would run around the gym or field. Different grades competed to see who could be the loudest. And the whole time all that was going on, the band would be blaring out the school fight song. I can still hear it even after all these years. It was FUN.
Recipe for an emotion potion.
When you want people to feel excited or happy or sad or mad, mix a quick potion of the right words, music, and voice and serve it up in big doses. Audio, in general…and audio branding specifically…can get people to remember YOU.
But it’s important to connect the feeling you want to convey with the audio you use. Serious goes with serious. Fun goes with fun. Quirky goes with…well, you get it. Right?
Sure you can scour the internet and find “free” music to use in your videos and podcasts and advertisements. That’ll do the job just fine, if uniqueness isn’t important. But guess what. It is important. You’re not gonna get where you wanna go by being like everyone else. Put the YOU in unique with audio branding.
I know I harp on this a lot. But it’s because I’ve spent years and years of my adult life creating and producing songs to help people be unique. I know how important (and how difficult) it is, in this noisy world, to stand out. So, my suggestion is to start working on your own emotion potion and start getting your customers and clients to remember YOU when they feel certain feelings.
Grab my free book on audio branding.
Send me your name and email address. You’ll see the offer on the side of my website. It’s an easy read. You can probably finish it in a couple of hours. It’ll help you see more advantages to finding and sharing your emotion potion. And it even shows you how to do it yourself. Of course, if you’d rather have some help producing a unique sound for you or your business, here’s where you can…
Your friendly digital marketing composer,