It’s simple, really. Of course there’s the audible voice for saying something out loud. And you also need to find your voice that speaks to readers through their eyes. Now, there’s an odd visual, but it makes total sense, doesn’t it?
A business needs a “voice” to set the tone for its client or customer communication. And you can’t clone the tone. One voice does not fit all. In other words, when I’m writing for Jeep enthusiasts, I don’t tend to write much about flowers and puppies and rainbows. It’s more about mud and metal and mountain roads. Or when I write for a client’s tech blog, I’ll probably include some gear specifications and talk about how cool the application works seamlessly with my OS X system.
The main thing is this…I want my clients to have the best “voice” or “tone” possible. So, I study more than just their project request. I also need to know what kind of audiences read their messages…and then write in a voice they’ll enjoy.
Don’t get me wrong…this doesn’t mean I can be all things to all people…far from it. That’s true of any writer. But do you know what your voice is? Are you confident it’s coming across in your marketing messages or books or blog posts? Are your messages telling your story in a way that relates to your audience? Are your messages interesting? Do they entertain and engage…or simply inform?
When you need an article writer (and that could be right now) who’s more than a copy “cat”. Look for a writer who knows that “skyrocket” and “catapult” and “push-button-easy” are way overused for today’s online marketing. Look for someone who can help you find your voice…if you haven’t already. That writer doesn’t have to be me. But I’m here if you wanna talk about it.