Why is it so hard for many marketers and websites to get to the point?!
I’ve been reading marketing articles that talk about how “the trend” in articles and copywriting and web content is to go longer. More words. They say “now, you gotta have 1000 words, 2000 words, maybe even more. Why? Because they say so? Because it’s a trend?! Give me a break. Articles, books, commercials, web copy…they should all have only as many words as necessary to get to the point. That’s it. Bam!
Ponder these things for a minute…
- Do big surprises really come in small packages?
- Can a tiny hole truly sink a great ship?
- Will your face “stick that way” when you make an ugly face at your brother or sister?
- Is it humanly possible to be “back in a flash”
- Don’t you think wild horses really could tear you apart?
OK…now see if these next lines are recorded somewhere in your memory chips…
- “I’m lovin’ it”
- “Just do it”
- “They’re grrrreat”
- “Good to the last drop”
- “It’s the real thing”
I’m sure you can place a name brand with each of those lines. And you can probably say the name as fast as I can say the phrase. How cool is that? We’re only talking about two to five words, and yet they’re burned in your brain like little, smoldering, entertaining embers.
So what, you say. So think about how much you could reduce the noise if you work your business and your marketing from this angle. I’m not spouting off about how “less is more” because sometimes “more is more”. What I’m talking about is how to use creative catchy content in a straightforward way so you get to the point. You make your statement, and your audience is “hooked”. They can’t stop thinking about you and talking about you. Like a famous Martha would say…”it’s a good thing”. Hey, that’s short too.
Maneuver Your Mindset
If you’re always thinking about marketing, branding, keywords, and search engines and bottom lines and telling and selling….
Why? Because you’re not thinking about what’s important. People. I don’t mean customers. I don’t mean clients. I don’t mean prospects. I don’t mean leads. I mean People. If you’re not thinking about people and how you can make their lives better, easier, more productive, and more fun…
If those paragraphs above describe you, don’t feel bad. We’ve all done the same thing to some degree. I know I have. Now, relax. There’s light at the end of this short tunnel. Let me shed some on you. Can I testify? Thank you brothers and sisters…
Get To The Point and start marketing to the point.
Use a more creative catchy approach and “keep it short and sweet”. Full of mouth-watering meat and void of fluffy fillers. Look at the ingredients on a box of flavored crackers or chips. All those fillers are what make you fat and dull your senses. If you really want potato chips, you should look for a bag where the ingredients are potatoes, and maybe some oil and sea salt. Period. Your body will thank you.
And if you market and promote the same way, your people will thank you…with repeat business, and great word-of-mouth.
Why? Because you won’t muddy up their minds with information overload. Facts and figures they can’t or don’t remember.
You’ll be talking to them. Not at them. And you’ll talk about what really matters…in a way they CAN remember and depend on. You’ll just do it and be lovin’ it AND you’ll be grrrreat!
Your friendly digital marketing composer,