If you’d like to negatively affect your Google SEO rankings,
then by all means…keep using a non-mobile friendly website.
Back around 2008 and 2009 mobile browsing accounted for less than 1% of all worldwide browsing activity. By 2011, that number had grown to a little over 7%. Just two years later in 2013 mobile users made up 20% of the world’s browsing activity. And just this month I got an email from Google “thanking” me for having a mobile optimized website. The note said there are way more Google searches taking place on smartphones than on computers now. In the United States, alone, about 94% of people search for local information on their phones. What does all this mean for you? Simple. For better Google SEO rankings, it’s crucial to build a mobile optimized website.
Use your mobile device, and do a search on Google for any topic. As you scroll down through the results you might notice the ones on the first page look good on your device. Google has determined those websites meet its criteria for a user-friendly mobile experience. So, they rank them higher than others not optimized. Be sure each page on your website follows these triple A guidelines…
- Avoids software that is not common on mobile devices, like Flash
- Automatically re-sizes content so users don’t have to pinch and zoom
- Allocates links far enough apart so they can be easily tapped
Now, consider these mobile usage statistics…
- 60% of all time spent on digital media is on mobile devices
- 60%-70% of shoppers consult up to 3 websites before making a purchase (often while shopping)
- 80% of purchases made on smartphones are spontaneous
- 66% of smartphone users say mobile friendly websites make them more likely to buy
- 93% of potential customers who research on smartphones go on to complete a purchase
- 91%-95% of adults with smartphones say they keep them within arms length at all times (some even sleep with them)
Those statistics, and many more, are easy to find all over the internet. And who do you suppose is looking at them even more closely than business owners? Google! They want to serve up the best, the most easily readable, the most digestible, and relevant content. When your website delivers all that, you can look forward to better Google SEO rankings. Want to see how well your site is performing and whether it’s actually mobile friendly or not? Use Google’s own software: Click here to test your site now.
Go from non-mobile friendly to mobile friendly starting today…
Your friendly digital marketing composer,