they’re not just for dating
Hi there. My name’s Tony. I write, sing, produce videos, and help businesses do better online. So, what do you think? Did I do a good job of introducing myself and what I do? If you said yes, thank you. But guess what. I could have done a much better job. How? Introduction videos. They have a much more personal way of connecting than just those black words on this white page.
Introduction videos can give you digital “street cred”
According to lots of surveys and stats, a third (or more) of people who check out information online look for videos. And if they don’t find any, they don’t think the website is as credible as it should be. Yeah, that’s right. They don’t take you seriously because they can’t see you or what you do.
I know…it’s so unfair isn’t it.
But the good news is…you don’t have to hire a Hollywood director or even a local big camera video production crew. And you don’t even have to be an actor or celebrity. In fact, you can be in your introduction videos without having to be some snazzy, polished spokesperson. Holy B-roll, Batman! Could that be true?
Uh…yeah. Did you see MY video up there?
By the way, introduction videos aren’t just for people.
Maybe you have a new product or service or some new information you want to introduce to your clients, customers, or audience. Boom. Video.
“Yeah, Tony, you said I don’t need a Hollywood director or big production company. Now, I suppose you’re gonna tell me you can do it all with your smart alecky iPhone.”
You are correct, my little doubting Thomas.
Speaking of Hollywood directors…
What if I told you an Academy award winning director, with almost three dozen other directing awards under his belt, dared to record entire movies on iPhones? And I’m talking about as far back as the iPhone 7. That’s 3 or 4 iPhone generations back.
His name is Steven Soderbergh. Maybe you’ve heard of the Ocean’s trilogy? You know…Ocean’s 11, Ocean’s 12, and Ocean’s 13 with George Clooney, Brad Pitt, and others. Or maybe you remember the movie, Erin Brockovich, that won Julia Roberts the best actress Academy award. Yeah, Steven Soderbergh directed those. Not with the iPhone, but it proves he has credibility.
And he says he believes the iPhone (or something like it) is the future of movie making. So, if it’s good enough for wide release Hollywood productions, don’t you think it might just be good enough for your introduction videos?
Now, don’t drop what you’re doing in a rush to contact me.
Think about what your business is about. Consider where and how you might connect with your audience on a more personal level. Your “about us” page. And your “contact” page. Great places to start. Blog posts are awesome.
Take some time. Look around. Check out who’s using video. And who’s not. One thing I might mention, though. Some of your competition is already jumping on this and enjoying the benefits. But you’re great at what you do, so you can probably come from behind and overtake them without breaking a sweat.
But if you DO think you could use some help getting your introduction videos up and running…with a personal touch…
Your Digital Marketing Words and Music Guy,