Imagine all the critical, personal, and security information that goes into mobile banking content. And yet, with all that potentially vulnerable info, mobile banking and mobile banking apps are on an impressive growth trend.
Smartphones are becoming the norm…and I believe will be the norm, at least until something new and better take their place. Just about everyone on the planet has access to a small computer they can carry in their pockets. And just about everyone who has a smartphone sees the advantages of being able to access their own personal mobile banking content on the go. Information such as…
- Checking and savings balances
- Credit card payment records
- Funds transfers
Now, here’s something that strikes me as important to note. If banks, who have to be extremely aware of security issues, are willing to spend the dough on building mobile apps and writing/creating mobile banking content for their customers…and give the apps away for free…that’s just another in a long list of reasons why it’s vital to have a mobile optimized website.
Your mobile optimized website (or lack of one) very likely will be the first impression someone gets of your business, service, or information. So make it as easy to access as you can. Like I always say…they need to be able to “see you, call you, and find you”. That’s the winning trifecta for your mobile presence.