Hey man. Got a short attention span?
Thousands of brand and marketing messages a day. Does it seem like you’re always seeing somebody advertise something to you? You’re not just seeing things. It’s really happening. If you’re like pretty much everybody else, you have a short attention span because of it. So you can bet if you do, so do your customers, clients, fans and patients.
When I was a kid, there were basically three channels on TV. And the whole family would gather around it in the evening and watch the same shows. Weird, right? I like to joke about how, back then, one of us kids were the remote control for our parents. When Dad wanted the channel changed, he’d just say, “Tony, put it on 13.” I’d get up and go click the dial over to thirteen, and he never had to leave his seat.
Another thing about watching TV back then…commercials were either 30 or 60 seconds long. Sometimes for special programs sponsored by companies like Kraft you might see a two minute long commercial. The point is, when the commercials came on, we all knew just about how much time we had to run to the kitchen for a snack. Or whether there was enough time for a bathroom break.
A short attention span means you gotta change your plan.
Since you already know how hard it is to keep someone’s attention, it’s a good idea to advertise in smaller, more memorable chunks. That’s where audio branding shines.
Because music can get stuck in your head, it’s more memorable than flashing tons of images at people. I know most TV and internet commercials, these days, love that approach…lots of images…but it doesn’t engage everyone. In fact, a huge segment of viewers probably hates it.
But who doesn’t enjoy music?
That’s all I’ll say about it today because I know your short attention span won’t let me go much further. And if you have any questions, comments, or disagreements, be sure to let me know. And, oh yeah…
When you’re ready to work on your project, email me about it. Or better yet, book a free 30 minute consultation. Even if we don’t end up working together, I’ll see what I can do to get you going on your own.
Your friendly digital marketing composer,