Take the Personalized Approach People have emailed me this question in various forms lately…”Why does audio need to be personalized?” Never fear…Your One-Man-Branding-Band is here with some info that should help. I’m not your typical (in more ways than one) copywriter … Read more
Tag Archives: branding
Stealing the show – Are you doing that? Good! I recently watched a documentary about Steve McQueen at the suggestion of an internet marketer whose suggestions are almost always good stuff. There was a section in the video that talked … Read more
Hey man. Got a short attention span? Thousands of brand and marketing messages a day. Does it seem like you’re always seeing somebody advertise something to you? You’re not just seeing things. It’s really happening. If you’re like pretty much … Read more
A little mood music never hurt anybody Watch any old Western movie, and it’s a good bet you’re gonna see a hootenanny, or a barn dance, or some other sort of soiree ‘neath the big Western sky. And the minute … Read more
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Creative ads work Would you believe an internet marketing “expert”, I used to follow, once said in his newsletter to forget about creative ads?! He said creative ads are a waste of time because they veer you from the data. … Read more
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