I can name that tune in 140 notes, so obviously I must be talking about “twitter music“. Yep, Twitter now has their own music streaming service. I wish them well. And this proves, yet again, that even though millions and millions and millions of people don’t want to pay for music, they can’t seem to live without it.
With every major player like Apple, Google, Facebook, and now Twitter putting so much emphasis on music, they must consider it a huge marketing plus. And I would have to guess they’re figuring out how to monetize the use of this music to their best advantage. Meanwhile musicians all over the globe keep figuring out more and more ways to give their work away.
Don’t misunderstand. I give away music, too. But I’m trying to think like Apple, Google, Facebook, and Twitter…how can I provide good, and sometimes free music, and thrive in this world of devalued art?
I look at it like this. Apple has a huge music fan base with iTunes. But they don’t have everyone. Google has a huge music fan base with YouTube and Google Play. But they don’t have everyone. Facebook is building a huge music fan base with services like Spotify. But they don’t have everyone. Do you see the age old pattern forming here? I don’t need everyone in order to have a decent fan base. I just need to get in front of as many people as possible who need and want what I can give them.
Then, give them what they want in the most consistent, quality way I can.