Tony Writes – Words and Music for Business Branding Marketing Promotion

Show your professionalism
use video scripts instead of ad lib

If you paint houses, or fix plumbing leaks, or repair tile, woodwork, electrical problems, or any other home service, you might not even wanna think about writing video scripts for your business. Heck, you might not even wanna make a video. But both are great marketing tools, and if you’d rather out “vid” your competition, scripts for your videos can do the trick. Here’s an example of what I mean. And I’ll insert the script below.

Video scripts don’t require a Hollywood screenwriter.

But they do need a professional touch. Like the writing for your website, advertising, and other marketing tools, focus your scripts on your customers. (you ARE doing that in those other places aren’t you?) It’s OK to list your services in an introduction video, but when you do, be sure to put in a KEY point that sets you apart from your competition. A customer focused point.

And just in case you don’t think video would make a difference…chew on this: more than 3/4 of all web traffic is expected to be through online video this year. Not only that, but…more video is uploaded to the internet each month than TV created in 3 decades.

Here’s the script from the video. See if you can identify the customer focused key point…

Thanks for stopping by the Arbuckle Electric website where we offer online electrical repair advice, tips, and resources…and you can contact us for an on-site repair service.

Arbuckle Electric is owned and operated by Bob Arbuckle, a certified Master Electrician and Level 3 certified Thermographer. With over 20 years in the electrical industry, we have the know-how to be your go-to residential and commercial electrical professional. Our residential advice and repair services include:

• Upgrades
• Troubleshooting
• Ceiling Fans
• Lights, Outlets, and Dedicated Circuits
• Range & Dryer circuits
• Smoke Detectors
• Hot tubs
• Remodeling & Rewiring
• Panel Replacement
• Infrared Scanning

Our commercial advice and repair services include:

• Tenant Finishes
• Troubleshooting
• Outlets and Lighting
• Sub Panels
• Upgrades
• Motors and Motor Controls
• Infrared Scanning

As an owner-operated business, we understand that inviting someone into your home or office or taking advice from someone, sight unseen, requires trust. We’ll do our best to earn yours.

Click or tap on our call phone to set up an appointment. You can also send us an email using the handy form. Either way we look forward to helping you stay plugged in.