You can make some website marketing mistakes and still have a successful online business website. Yep, just like in real life, your mistakes don’t predestine you to failure. Of course, mistakes also don’t predestine you to success either. Maybe you’ve heard well-known marketing experts say something like “you’ll have to fail your way to success”.
But the opposite can also be true. You could fail your way to failure…that is…if you don’t learn from your mistakes.
I’ve been writing for and creating websites since 1997. I like to say I’ve been “doing this since the internet was still figuring out what it wanted to be when it grows up”. And believe me, I’ve made my share of clunky website marketing mistakes…as well as design mistakes and content mistakes.
But these mistakes have taught me some very valuable lessons. I’ve learned to…
- Streamline content for faster load times (computer and mobile browsers)
- Write for people and “spiders”
- Determine an audience before building content or anything else
Here’s the thing…you could be doing some really great things with your ideas, products, and services. And you might even be doing some very cool things with your website. But they may not be getting in front of the right audience. That was my third bullet point, above, and I think it’s the most important point.
Probably the biggest of all website marketing mistakes is to think your “great idea” will translate into a great website and great internet business. But did you do any research to determine this? Or do you just “feel” like it’s true? You can save yourself a lot of headaches by doing some digging online. Google has some awesome free tools for doing this. I still use them in addition to some other research software.
Another one of the top website marketing mistakes is adding content to your site that distracts instead of entices. There are so many “cool” things you can add to your online business. But just because you “CAN” doesn’t mean you should. Think of it this way…when you drive into a metropolitan area and start to see tons of billboards, do they make it more efficient to get where you’re going? Or do they mostly distract? I tend to tune them out unless I’m casually cruising.
There are plenty of other subtle and blatant things that can add or subtract from the experience your visitors have on your website. If you’d prefer to get some help streamlining and adding valuable creative content, I’m here.
To your marketing success…