Where Do Ideas Come From?
(yeah, I know it ends in a preposition…so who thought that one up?)
Has this happened to you? You stare at a blank, white screen or page. It stares back at you…taunting you…daring you. Nah, nah, nah, nah, nah…
And it doesn’t matter that your client’s deadline is tomorrow at noon. You just don’t have that idea for a headline you thought you would. Has this ever happened to you? If it hasn’t, great. If it has, stop working and start reading…the news.
And online news sources would be a great idea. For example if you go to Google News and do a search on peanuts and salmonella, you could get your brainstorm started.
Sure peanutes and salmonella isn’t the most popular, idea stimulating topic, but look closer at the page. What else do you see? Over there on the right…what’s that? Ah ha! A little ad. Guess what it’s about…
On a page about a food bacteria…I think that’s very clever. When that advertiser asked, where do ideas come from, someone knews people are drawn to negative news like dogs to bacon. So they carefully placed their ad talking about their food that won’t kill you or make you sick. That’s just good stuff.
Of course the ads rotate and other advertisers show up, too, but they probably know about mankind’s sense of morbid curiosity, too. It’s not always about a perfect match of content and location. Sometimes it’s just a matter of being where the looker’s eyes roam. Then place some rich, relevant, creative copy…and snap, crackle….pop.
Think of some other things you can do to place your client’s information in front of the curious eyes. Your creative copy and their cool information might just earn you…and your client much more than peanuts.
Best wishes for your marketing success…